I am
Freelance Consultant
based in Milan

About Me

I am a digital strategist and marketing consultant with over a decade of experience helping businesses bridge the gap between strategy, technology and execution. Throughout my career, I have worked both as a corporate professional and as an independent advisor, giving me a unique perspective on how companies of different sizes and industries operate.

My background spans across multiple sectors, including Travel & Hospitality, Retail & Consumer Packaged Goods, Media & Entertainment and Industrial & Manufacturing. In each of these industries, I have focused on aligning marketing and operations to create measurable growth, reduce inefficiencies and deliver long-term value.

Beyond strategy, I am passionate about building practical solutions: from digital campaigns and customer experience improvements to innovative projects at the intersection of data and creativity. I strongly believe that real impact comes from combining vision with hands-on execution.

Today, I work with organizations that want to grow in competitive markets, offering them guidance on marketing operations (MktOps), digital transformation and go-to-market strategies. My approach is pragmatic, collaborative and results-driven.

If you are looking for a consultant who can turn complexity into clarity and strategy into action, I would be glad to connect and explore how I can help your business thrive.

Paolo Riva, digital strategy and marketing consultant, Milan, Italy

Services

Business & Digital Strategy - Paolo Riva

Business & Digital Strategy

Develop tailored strategies that align business objectives with digital initiatives, ensuring measurable growth and operational efficiency. Ideal for companies looking to scale or transform their business.

Marketing Operations Optimization - Paolo Riva

Marketing Operations (MktOps) Optimization

Streamline marketing and sales processes by integrating tools, workflows, and performance tracking, reducing costs and increasing revenue impact.

Lead Generation & Customer Acquisition - Paolo Riva

Lead Generation & Customer Acquisition

Design and implement data-driven campaigns to attract, engage, and convert prospects into loyal customers, leveraging digital channels and strategic partnerships.

Digital Transformation & Process Improvement - Paolo Riva

Digital Transformation & Process Improvement

Support organizations in adopting innovative technologies, automating workflows, and optimizing business processes to enhance efficiency and decision-making.

Project Management & Execution - Paolo Riva

Project Management & Execution

Manage end-to-end digital and business initiatives, ensuring timely delivery, budget control, and alignment with strategic goals.

Consulting for Travel, Retail, Media and Manufacturing Industries - Paolo Riva

Consulting for Travel, Retail, Media and Manufacturing Industries

Provide industry-specific insights and solutions based on years of hands-on experience, helping clients navigate market challenges and seize new opportunities.

Portfolio

AI-Generated Content Platform - Paolo Riva Portfolio

AI-Generated Content Platform

An experimental platform where all content is fully generated by AI without human intervention

Open-Source Low Code Automation with n8n - Paolo Riva Portfolio

Open-Source Low Code Automation with n8n

Implemented n8n, an open-source low-code/no-code automation platform, to streamline workflows and integrate multiple systems without custom development.

Events

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