I am
Freelance Consultant
based in Milan

About Me

I am a digital strategist and innovation consultant with over a decade of experience helping organizations bridge the gap between strategy, technology, and execution. My work focuses on guiding companies through digital transformation journeys — from envisioning change to implementing scalable, future-ready solutions.

Throughout my career, I’ve operated both as a corporate professional and as an independent advisor, giving me a unique perspective on how businesses of different sizes and industries evolve. I’ve led initiatives across Travel & Hospitality, Retail & CPG, Media & Entertainment, and Industrial sectors, always with a focus on aligning digital strategy with operational excellence.

As an Innovation Manager, I help organizations adopt emerging technologies, redesign processes, and foster a culture of experimentation. Whether it’s launching new digital products, optimizing customer experiences, or integrating data-driven decision-making, I believe innovation must be actionable, measurable, and human-centered.

Today, I collaborate with companies that want to grow in competitive markets, offering strategic guidance on marketing operations (MktOps), go-to-market strategies, and digital innovation programs. My approach is pragmatic, collaborative, and results-driven — turning complexity into clarity and strategy into impact.

If you're seeking a partner to help your business thrive in a fast-changing digital landscape, I’d be glad to connect and explore how we can build the future together.

Paolo Riva, digital strategy and marketing consultant, Milan, Italy

Services

Business & Digital Strategy - Paolo Riva

Business & Digital Strategy

Develop tailored strategies that align business objectives with digital initiatives, ensuring measurable growth and operational efficiency. Ideal for companies looking to scale or transform their business.

Marketing Operations Optimization - Paolo Riva

Marketing Operations (MktOps) Optimization

Streamline marketing and sales processes by integrating tools, workflows, and performance tracking, reducing costs and increasing revenue impact.

Lead Generation & Customer Acquisition - Paolo Riva

Lead Generation & Customer Acquisition

Design and implement data-driven campaigns to attract, engage, and convert prospects into loyal customers, leveraging digital channels and strategic partnerships.

Digital Transformation & Process Improvement - Paolo Riva

Digital Transformation & Process Improvement

Support organizations in adopting innovative technologies, automating workflows, and optimizing business processes to enhance efficiency and decision-making.

Project Management & Execution - Paolo Riva

Project Management & Execution

Manage end-to-end digital and business initiatives, ensuring timely delivery, budget control, and alignment with strategic goals.

Consulting for Travel, Retail, Media and Manufacturing Industries - Paolo Riva

Consulting for Travel, Retail, Media and Manufacturing Industries

Provide industry-specific insights and solutions based on years of hands-on experience, helping clients navigate market challenges and seize new opportunities.

Innovation Management & Digital Adoption - Paolo Riva

Innovation Management & Digital Adoption

Help organizations design and implement innovation strategies that foster digital adoption, cultural change, and long-term competitiveness.

Digital Experimentation & Prototyping - Paolo Riva

Digital Experimentation & Prototyping

Design and run rapid experiments to validate new ideas, technologies, and business models before scaling.

Insights

Innovation Management & Digital Adoption: Turning Vision into Impact

Innovation Management & Digital Adoption: Turning Vision into Impact

How innovation can reshape your business.

Read More →

Portfolio

AI-Generated Content Platform - Paolo Riva Portfolio

AI-Generated Content Platform

An experimental platform where all content is fully generated by AI without human intervention

Open-Source Low Code Automation with n8n - Paolo Riva Portfolio

Open-Source Low Code Automation with n8n

Implemented n8n, an open-source low-code/no-code automation platform, to streamline workflows and integrate multiple systems without custom development.

Events

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